We train professionals with a knowledge of the complicated systems of communication operating our modern society, as well as the important institutions and tools of communication and media, with the ability to plan and conduct successful communication processes. The main task of a communication expert is to achieve an effect and to understand the mechanisms involved. In order to do this successfully, one needs to be familiar with communication phenomena, to be up-to-date with the most recent tools of communication, and to possesses good communication skills themselves – to write well, be a compelling speaker and convincing presenter. Central focal points of the programme are also present as specialisations: Communication Design, Digital Media, and Cultural Spaces. The university background of BME adds to this an orientation in a business and technology environment, a preparation for communication programmes with this kind of background.